Petz Mobile,

The Industry's Only Fraud Proof
Hyper-Targeted Digital Coupon and Rewards
Program Marketing Solution

Petz Mobile’s Proprietary Marketing Solution Connects Brands Directly with Engaged Pet Parents Who Can Use Their Products

Petz Mobile is a revolutionary, proprietary, targeted digital marketing and coupon redemption platform that provides brands with the ability to communicate directly with pet parents who could or already are using their products.

Petz Mobile’s Proprietary Marketing Solution Connects Brands Directly with Engaged Pet Parents Who Can Use Their Products

Petz Mobile is a revolutionary, proprietary, targeted digital marketing and coupon redemption platform that provides brands with the ability to communicate directly with pet parents who could or already are using their products.

This simple process allows brands to create coupons and reward programs, then market them directly to relevant, engaged pet parents. Every week, targeted campaigns and offers are sent directly to subscribed pet parent’s Petz Mobile wallet and they are notified via push notifications to review the new campaigns.
This simple process allows brands to create coupons and reward programs then market them directly to relevant, engaged pet parents. Every week, targeted campaigns and offers are sent directly to subscribed pet parent’s Petz Mobile wallet and they are notified via text messaging or push notifications to review the new campaigns.
This process is far superior to other cumbersome and expensive campaign cycle processes that rely on distributors and retailers to ensure a brand's message is getting out.
This process is far superior to other cumbersome and expensive campaign cycle processes that rely on distributors and retailers to ensure a brand's message is getting out.
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With Petz Mobile, brands are communicating directly with pet parents nationwide. And they are not just a random pet parent, they have the pet that can use the brand’s products. Petz Mobile is the only platform that is 100% permission based and allows pet parents to follow the brands they love.

       

With Petz Mobile, brands are communicating directly with pet parents nationwide. And they are not just a random pet parent, they have the pet that can use the brand’s products. Petz Mobile is the only platform that is 100% permission based and allows pet parents to follow the brands they love.

A Brand’s Coupons Can Be

Redeemed At Any

Participating Pet Retailer

What makes Pet Mobile so perfect for brands?

Instead of creating campaigns that are randomly distributed through mostly non-trackable means, with the Petz Mobile platform a brand’s coupons can be redeemed digitally with complete live tracking at any participating pet retailer.

For the brand, this means significantly improved coupon targeting, conversion rates, brand awareness, and pet parent retention.

The Power of Coupons

Coupons are perhaps the most powerful marketing tool a brand can use to keep loyal customers and attract new ones. Unlike a radio or TV slot which only gets heard if the person is listening or watching, or a billboard, that only gets seen by the person walking or driving by – coupons go directly to the consumer. With Petz Mobile, targeted followers are reminded about a brand’s offers every week, 52 weeks a year.

Despite being in the digital age, coupons are more popular than ever. Why? People never get tired of saving money. That is even truer in our current economic environment. Most Americans are living paycheck-to-paycheck, the vast majority have less than $1,000 in savings, and 25% have no emergency savings.

But one thing brands do know, is that pet parents love their pets and will do virtually anything to make sure they are happy, healthy, and well-fed. If anything, a targeted way for a pet parent to save from their favorite brands could motivate them to spend even more. That is why coupons are so important.

According to the most
recent data:

Discounts and coupons came in as the top ranked tactic for driving loyalty

45% of U.S. shoppers print out coupons from the internet and use them in-store

91% of millennials and 79% of affluent shoppers ($100K+ household incomes) use coupons

79% of consumers look for deals before making a purchase

85% of Americans use coupons

89% of consumers name price as a top factor affecting their purchasing decisions

55% of consumers spend over two hours each week looking for coupons

80% of consumers feel encouraged to make a first-time purchase with a brand that is new to them if they found a coupon offer or discount

How does a Petz Mobile coupon powered
campaign work?

 

First off, Petz Mobile is a permission-based marketing service. It is not spam, where a brand hopes someone from their target audience is on the receiving end.

How does a Petz Mobile coupon
powered campaign work?

First off, Petz Mobile is a permission-based marketing service. It is not spam, where a brand hopes someone from their target audience is on the receiving end.

It is 100% target based.

Pet parents chose to have offers coming from brands. If a pet parent says they have a dog and a bird, when the coupons arrive, in their Petz Mobile wallet, the pet parent will only see offers that apply to dogs and birds.

This streamlined, targeted format ensures that pet parents have the need for the product coupon they requested. In fact, pet parents are waiting for brand coupons to drop every week to see what kind of savings they can take advantage of.

Who is responsible for producing the coupon and marketing campaigns? The brand is 100% in control of the creative aspect of the coupon, including any images, logo, and copy. Available to all brands are the following types of campaigns:

Dollar Off or Percentage Off a specific product or group of products

Quantity Discount (Buy 3 and save $4.00)

Frequent Buyer – Petz Mobile offers a one-of-a kind program that is fraud proof and automatic upon the pet parent purchasing a qualifying product.

Buy X get Y (This allows cross branding promotions as well)

Follower Exclusive: A brand can target a specific retailer location or several retailer locations with an exclusive offer that is only seen by that retailer’s followers.

Cash Back – Consumers can convert brand reward points to cash back coupons for brands they follow

Reward Points – Coupons that offer just reward points or multiplier points to consumers for the brands they follow

Using the Petz Mobile platform,

A brand can create virtually any and every kind of marketing coupon campaign conceivable, including any combination of coupons.

If developing a coupon campaign is not something a brand is equipped to do, Petz Mobile can help in designing campaigns including marketing messages and make suggestions that will result in higher conversion rates.

Petz Mobile has also created a ground-breaking points-based rewards program that offers pet parents cash back from their favorite brands for being loyal. Currently rewards programs that celebrate a

“Buy 10 Get One Free”

strategy might be an easy sell but tend to have high drop off rates. Primarily because they take a long time to achieve and are tied to a specific store, and the pet parent must buy a specific quantity before they see any rewards. In most cases, there is no instant gratification for the pet parent.

Petz Mobile has also created a ground-breaking points-based rewards program that offers pet parents cash back from their favorite brands for being loyal. Currently rewards programs that celebrate a

“Buy 10 Get One Free”

strategy might be an easy sell but tend to have high drop off rates. Primarily because they take a long time to achieve and are tied to a specific store, and the pet parent must buy a specific quantity before they see any rewards. In most cases, there is no instant gratification for the pet parent.

With the Petz Mobile App,

When a pet parent chooses to follow a brand, they will automatically be entered into the brand’s Cash Back Rewards Program. Through this program, the brand determines exactly what the base percentage of a loyal follower’s net purchase of the brand’s product(s) will accumulate into the pet parent’s rewards bank.

This program rewards all the brand’s loyal
followers for purchasing any of the brand’s
products.

Not just a select few.

This program rewards all the brand’s loyal
followers for purchasing any of the brand’s
products.

Not just a select few.

Once the brand’s pet parent follower purchases any of the brand’s products, the brand’s chosen percentage of the net dollar amount of that product(s) purchase is used to calculate how much cash back the pet parent follower will accumulate. Once the accumulated dollar amount equals the brand’s predetermined amount(s), the pet parent follower has the option to convert all or a part of their accumulated dollars to a cash off coupon towards any future purchase(s) of the brand’s product(s).

For Example

If the brand’s follower has $25 in the follower’s rewards bank, the follower can choose to create a coupon for $5 or any amount that the brand is offering for conversion, up to that $25. Or the follower can continue to keep building up cash back rewards.

Cash back rewards are considered the most advanced and successful type of loyalty marketing in today's digital age. With Petz Mobile, brands will be able to add rewards multipliers to any of the brand’s campaigns and even create rewards only campaigns directly targeted to the brand’s loyal pet parent followers.

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Because Petz Mobile is 100% permission based

Pet parents are excited to discover what kind of savings they will be offered each week. Every Thursday afternoon they receive a push notification to view all the new ways they can save that week by purchasing a band’s product(s). This is one reason why Petz Mobile has one of the lowest opt-out rates in the world of mobile marketing. The pet parent asks to receive targeted savings each week for the pets they have and that is exactly what Petz Mobile delivers.

 

Then it's click,
 
learn, and save.

The statistics show pet parents love the coupons they receive.

 

Because Petz Mobile is 100% permission based

Pet parents are excited to discover what kind of savings they will be offered each week. Every Thursday afternoon they receive either a text or push notification to view all the new ways they can save that week by purchasing a band’s product(s). This is one reason why Petz Mobile has one of the lowest opt-out rates in the world of mobile marketing. The pet parent asks to receive targeted savings each week for the pets they have and that is exactly what Petz Mobile delivers.

Then it's click,
learn, and save.

The statistics show pet parents love the coupons they receive.

Retailers show on average over 25% of their pet parents redeem a Petz coupon each week.

Retailers show on average over 25% of their pet parents redeem a Petz coupon each week.

Petz Mobile followers on average increased the annual store visits by more than 150%.

Petz Mobile followers on average increased the annual store visits by more than 150%.

Petz Mobile followers average higher ticket sales.

Petz Mobile followers average higher ticket sales.

Over 85% of the top 20% of a retailer’s shoppers became Petz Mobile followers.

Over 85% of the top 20% of a retailer’s shoppers became Petz Mobile followers.

Over 40% of Petz Mobile followers are millennials.

Over 40% of Petz Mobile followers are millennials.

Retailers have seen sales growth in excess of 15% just by using Petz Mobile.

Retailers have seen sales growth in excess of 15% just by using Petz Mobile.

Building Brand Awareness and Loyalty

Even if a pet parent does not make a purchase in a particular week, the fact that they received the push notification every week means they can see a brand’s name, logo, and can click to read a product description. The more campaigns a brand puts out, the more screen space on the mobile device they occupy.

Every Week, a Brand Receives FREE Marketing,

With Their Brand’s Front and Center and Remaining Top of Mind with Every Participating Pet Parent.

The best part is all marketing and services are FREE with Petz Mobile. This includes:

Enrollment

Setting up a brand’s Petz Mobile portal’s database

Maintenance and storage of all the brand’s product data and images

Campaign creations

Distribution of all the brand’s campaigns

All clicks and views by pet parents and even links to jump to a brand’s product web page

Maintenance and tracking of all programs including any frequent buyer and cash back rewards program

Customer support

Primary reporting of analytics

Even the push notifications that get sent out every week to the brand’s followers are FREE

The only time a brand pays anything, is when the brand’s product(s) are sold to a pet parent.


We are vested in the success of every brand’s campaigns. Petz Mobile is the only digital marketing service that a brand pays on the results and not on just promises of results.

The only time a brand pays anything, is when the brand’s product(s) are sold to a pet parent.

We are vested in the success of every brand’s campaigns. Petz Mobile is the only digital marketing service that a brand pays on the results and not on just promises of results.

Petz Mobile is
100% Fraud Proof

Perhaps it is because of the enormous positive impact that coupons have on consumer’s behavior, that the industry is riddled with fraud and inefficiencies.

Over 310 billion CPG paper coupons are distributed in the U.S. annually and they are difficult to keep track of.

Every year, unscrupulous individuals use coupons to claim unrelated products (or no products), photocopy coupons, modify the expiration dates, values, and barcodes. This ends up costing American businesses over $600 million in lost revenue, every single year.

Petz Mobile
Protects the Brand

Fraud is a thing of the past with Petz Mobile. Petz Mobile is the only platform through which a brand can create fraud proof campaigns that are sent directly to pet parents on their digital devices.

All campaigns designed through Petz Mobile are not based on the honor system. Instead, coupons are only redeemed when the brand’s product is sold. Because Petz Mobile is integrated into a retailer’s POS system, every brand coupon is instantly validated through our proprietary cloud-based technology prior to redemption at that specific location.

Once a brand’s coupon has been redeemed, it cannot be used again. Each coupon is associated with a unique phone number; it cannot be reused or passed onto someone else. The coupon cannot be abused by pet parents or retailer employees discounting the wrong coupon amount or applying the coupon to the wrong product. If a pet parent should return a brand’s product(s) and used the brand’s Petz Mobile coupon when purchasing, then the value of that coupon is returned to the brand’s account and the coupon is returned to the pet parent’s Petz Mobile wallet.

Provides Brands With Valuable Data Analytics

One of the most important free features that a brand receives using Petz Mobile, is data.

Thanks to the Internet, brands of every size have rafts and rafts of data at their disposal. Examining this transactional data helps brands identify new opportunities, which in turn, can make a business more competitive, productive, efficient, and ultimately profitable.

Every time a coupon is redeemed, Petz Mobile collects the geographic location, time, what store, how many people looked at the coupon, how many coupons were saved and how many were redeemed etc. What we do not currently collect is the personal information on the pet parent, such as their name, address, etc. Joining Petz Mobile is entirely anonymous and is another feature that attracts pet parents to our app.

Petz Mobile Is Consumer Friendly

No more tight leashes. Gone are the days of only being able to visit certain pet stores to use coupons.

Not only is Petz Mobile free to use, it is easy to enroll, and is extremely easy to navigate.

All the customer needs to do is select the type(s) of pets they have, brands they want to follow, and save any coupons. Because it is a 100% permission-based service with campaigns tied to a brand and participating pet retailers, they are free to shop for the brand’s product(s) with any participating retailer.

43% of Shoppers Miss Out on
Savings Because They
Forget to Redeem Digital
Coupons at Checkout

Redeeming a coupon through Petz Mobile is also fool proof. It is virtually impossible for a pet parent to not save using Petz Mobile.

Once a pet parent selects the matching categories to the pets they have, only coupons that are relevant to those categories will appear. Now all a pet parent needs to do is click the save button when they see a coupon they want to redeem.

Because Petz Mobile is integrated into POS systems at participating retailers, you know that a redeemed coupon is a verified sale.

Everything is synched. It does not even matter if the pet parent forgets their phone in the car or at home.

Once a pet parent’s number is entered into the participating retailer’s POS system and a qualifying product is scanned, Petz Mobile’s technology instantly matches and valid coupons that were saved and the discount is instantly applied to the pet parent’s purchase. All frequent buyer and reward programs are calculated automatically.

Receiving a push notification is an important feature to the Petz Mobile model. The Internet is quite young, but already, consumers are beginning to get tired of getting emails. In fact, up to 73% of all emails are spam. A push notification is entirely different; 95% of push notifications are read within 3 minutes of being sent. As a permission-based model, targeted pet parents want to hear from brands.

Everything is synched. It does not even matter if the pet parent forgets their phone in the car or at home.

Once a pet parent’s number is entered into the participating retailer’s POS system and a qualifying product is scanned, Petz Mobile’s technology instantly matches and valid coupons that were saved and the discount is instantly applied to the pet parent’s purchase. All frequent buyer and reward programs are calculated automatically.

Receiving a text or push notification is an important feature to the Petz Mobile model. The Internet is quite young, but already, consumers are beginning to get tired of getting emails. In fact, up to 73% of all emails are spam. A text or push notification is entirely different; 95% of texts are read within 3 minutes of being sent. As a permission-based model, targeted pet parents want to hear from brands.

The ONLY digital platform that is 100% permission based

The ONLY POS integrated digital coupon and rewards marketing platform

The ONLY digital coupon redemption process with validation at the time of sale

The ONLY fraud-proof marketing platform

The ONLY hyper-targeted platform that allows pet parents to follow brands

The ONLY digital platform that allows a brand to target the followers of a specific retailer(s)

The ONLY digital marketing platform whose marketing is FREE

Brands only get their coupons redeemed and products sold when they reach engaged pet parents.

Petz Mobile’s zero cost marketing strategy does just that. No longer will a brand need to pay to advertise and create offers that go out to the public or even to the general pet parent, hoping that one of them is a pet parent that might be able to use their product(s).

With Petz Mobile, its hyper-targeted fraud-proof technology will have brands increasing their online exposure, building brand awareness, increasing market share, and can turn even passive followers into repeat customers.

Best of all, the marketing is FREE.


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